We read relationshipsin parent-child conversations
Potentivo Lab builds Parentlyze, an AI parenting coaching service grounded in real parent-child conversations. Child and family studies research and AI engineering work here as one team.
Yonsei AI Innovation Institute
Joint research · MOU
Early-Stage Startup Package
Selected 2026 · Seoul CCEI
2 patent applications
Parent-child conversation analysis
Service
Parenting coaching built on real conversations
Parenting advice is everywhere, yet answers that fit your own family are rare. Good coaching still comes with cost and time barriers — and the conversations at home, where change actually starts, were never part of the picture. Potentivo Lab starts from those conversations.
Parentlyze
Turning research into an everyday tool
Parentlyze is an AI parenting coaching service that analyzes parent-child conversations and delivers reports and missions shaped by child development psychology experts.
- 01
Record everyday conversations
Record conversations with your child in the app.
- 02
AI analysis
AI analyzes emotions, response patterns, and interaction flow.
- 03
Expert review
Child development psychology experts review the analysis.
- 04
Reports and missions
A reviewed report arrives, followed by missions you can practice at home.
Rated 5.0 on the App Store · Google Play
Principles
How we work
Start from evidence
Product decisions begin with research and real usage data.
Relationships come first
Technology matters only when it improves the relationship between parent and child.
Build small, finish fully
Even small features are carried through operations and communication.
Move at the speed of trust
We design for repeated use and long-term credibility.
Team
The people behind Parentlyze
Child and family studies, psychology, AI, and product — one team.
Co-founders
Heeyoung Kim
CEO · Co-founder
Leads problem framing and the research foundation behind Parentlyze, grounded in child and family studies.
Raehyeon Jeong
CTO · Co-founder
Builds the AI and product engineering that helps parents understand conversations with their children.
Team
Margot
Research
Believes healthy relationships begin with honest, warm everyday conversations.
Hyelin Cho
Research
Looks at research and product from the perspective of helping children grow healthier and happier.
Yeomin Kwon
Marketing
Believes warmer conversations in one family can change the temperature of society.
Advisors
Prof. Joohyun Song
Dept. of Child & Family Studies, Yonsei University · Social & Emotional Development Lab
Prof. Hyunjoo Song
Dept. of Psychology, Yonsei University · Developmental Psychology Lab
Prof. Hyunsoo Kim
School of Advanced Computing, Yonsei University
Press & Milestones
Press and key milestones
Press
2026.03.24·Seoul Economic TV SEN
Potentivo Lab and Yonsei AI Innovation Institute partner to advance AI-based personalized parenting coaching
Signed an MOU with the Yonsei AI Innovation Institute to jointly research AI-based relationship understanding.
Read article
2026.01.26
NATE News
AI parenting coaching service Parentlyze passes 100 pre-launch signups
2025.09.11
IT Donga
Potentivo Lab proposes a new approach to parenting coaching
2025.07.01
Yonsei University Startup Support Center
2025 Sinchon Startup Expo concluded
2025.02.21
Seoul Open Government Plaza
International AI Conference AI SEOUL 2025
2025.02.06
The Value News
Dcubator concludes the DeXplore Global Youth Startup Idea Competition
Awards & Selections
2026
Selected
Early-Stage Startup Package (hosted by Seoul CCEI)
2026
Selected
Seoul AI Hub membership (2nd consecutive year)
2025
Selected
2025 Pre-Startup Package, Round 2 (hosted by Yonsei University)
2025
Selected
2025 Pre-Startup Package, Round 1 (hosted by Yonsei University)
2025
Top Prize
Dcubator DeXplore Global Startup Idea Competition
2025
Co-winner
Yonsei University Graduate Startup Club Demo Showcase
2024
Grand Prize
Yonsei AI Startup Club Creat+AI x Mashup Ventures Demo Day
2024
Selected
Seoul AI Young Club support program
Partnerships
Connecting research and practice
We partner with institutions so research findings and field experience flow directly into the product.
Joint research · MOU
Yonsei AI Innovation Institute
Joint research on AI-based relationship understanding and product advancement.
Read the announcementClinical collaboration
Kim Younga Play Therapy Institute
Brings the perspective of play therapy practice into the product.
Developmental support collaboration
Yonsei Ieum Development Center
Reflects hands-on developmental support experience in the product.
Research collaboration · MOU
Dept. of Child & Family Studies, Yonsei University
Refining assessment tools with the social-emotional development research lab.
Office
Office and contact
We work from Yongsan, Seoul.
Address
14, 4F, Public Facilities Building, Yongsan Central Park, 17 Seobinggo-ro, Yongsan-gu, Seoul (Yongsan Youth Startup Support Center)
Phone
+82-70-8144-3877Get in touch
Partnerships
Propose joint research, institutional partnerships, or field collaboration.
Send an email