Evidence First
Start with evidence
We begin with data and real usage context.
Potentivo Lab
Technology that understands relationshipsBetter parenting coaching
We build AI parenting coaching experiences based on real parent-child conversations.
Service
What we build
AI parenting coaching based on real conversations
There is no shortage of information. What is missing is guidance that reflects each family’s own context.
Context matters more than generic advice
Every family has different interaction patterns.
Expert support is still hard to access
Good coaching still comes with cost and time barriers.
Real conversations were missing
Change starts in everyday conversations at home.
We analyze real conversations
We turn conversations into data that helps explain relationships.
We bring in expert perspective
Reports and missions are designed to be used in everyday life.
We track change over time
The service is built for repeated use, not one-off advice.
Parentlyze
Parentlyze turns research into a service
It analyzes parent-child conversations and turns them into reports and missions parents can use right away.
Conversation analysis
Expert-designed reports
Actionable missions
Repeatable observation
Parentlyze App Preview
Mission Screen
Personalized parenting missions
Conversation Analysis Screen
Real-time conversation analysis results
Report Screen
Weekly/Monthly growth reports
Principles
How we work
We run the company with short, clear principles.
The company story and the product experience are designed to move together.
People
Stay human-centered
Technology matters only if it improves relationships.
Execution
Keep execution tight
We treat operations and communication with the same rigor as product.
Trust
Build long-term trust
We build for repeat use and long-term credibility.
Team
The team behind Parentlyze
Child and family studies, psychology, AI, and product work together as one team.
Co-Founders
Heeyoung Kim
CEO & Co-Founder
Leads the problem framing and research foundation behind Parentlyze through child and family studies.
Raehyeon Jeong
CTO & Co-Founder
Builds tools that help parents better understand real conversations with their children through AI and product engineering.
Team
Margot
Research
Studies how honest and warm everyday conversations become the foundation of healthy relationships.
Hyelin Cho
Research
Works from the perspective of helping children grow in healthier and happier ways.
Yeomin Kwon
Marketing
Believes warmer conversations in one family can change the emotional temperature of society over time.
Network
Advisors
Prof. Joohyun Song
Department of Child & Family Studies, Yonsei University
Prof. Hyunjoo Song
Department of Psychology, Yonsei University
Prof. Hyunsoo Kim
School of Advanced Computing, Yonsei University
Evidence
Press and key milestones
A concise record of the company’s recent trajectory.
Press Coverage
Press•Seoul Economic TV SEN
2026.03.24
Potentivo Lab and Yonsei AI Innovation Institute collaborate to advance AI-based personalized parenting coaching
Collaboration with the Yonsei AI Innovation Institute.
Read article
Press•NATE News
2026.01.26
AI parenting coaching service Parentlyze surpasses 100 pre-launch signups before official release
Parentlyze passed 100 pre-launch signups.
Read article
Press•IT Donga
2025.09.11
Potentivo Lab proposes a new approach to parenting coaching
An overview of Potentivo Lab and the Parentlyze approach.
Read article
Institutional Archive•Yonsei University Startup Support Center
2025.07.01
2025 Sinchon Startup Expo successfully concluded
Startup expo participation record.
Read article
Conference Coverage•Seoul Open Government Plaza
2025.02.21
International AI Conference AI SEOUL 2025
Coverage from AI SEOUL 2025.
Read article
Award Coverage•The Value News
2025.02.06
Dcubator concludes the DeXplore Global Youth Startup Idea Competition
Award coverage from the DeXplore competition.
Read article
Awards & Recognition
2025
Selected
2025 Pre-Startup Package Round 2 (hosted by Yonsei University)
2025
Selected
2025 Pre-Startup Package Round 1 (hosted by Yonsei University)
2025
Top Prize
Dcubator DeXplore Global Startup Idea Competition
2025
Co-Winner
Yonsei University Graduate Startup Club Demo Showcase
2024
Grand Prize
Yonsei AI Startup Club Creat+AI x Mashup Ventures Demo Day
2024
Selected
Seoul AI Young Club support program
Partnership
Institutional collaboration
Partnerships that connect research and practice to the product.
Key Partners
Joint Research · MOU
Yonsei AI Innovation Institute
Collaboration on relationship understanding and product advancement.
Joint Research · MOU
Clinical Collaboration
Kim Younga Play Therapy Institute
Clinical collaboration informed by play therapy.
Development Support Collaboration
Yonsei Ieum Development Center
Field collaboration informed by developmental support practice.
Partnership Values
Reducing the gap between research and product
Research can move into the service faster.
Designing with field-informed judgment
Field insight improves real-world usability.
Building trust through credible partnerships
Partnerships are chosen to strengthen trust.
Growing Together Through Partnership
Only partnerships that help the product move forward are kept here.
Office
Office and contact
We run the company and the product together from Yongsan.
Office Information
Research, product, and collaboration are managed in one flow.
Address
14, 4F, Public Facilities Building, Yongsan Central Park, 17 Seobinggo-ro, Yongsan-gu, Seoul, South Korea
Phone
070-8144-3877Company
Potentivo Lab
CEO
Heeyoung Kim
Business Registration
111-32-93848
E-commerce Registration
2026-Seoul Yongsan-0143
Trust Signals
Operating information
Research and field partnerships
Press grounded in product operation
Startup programs and awards
A company structure tied directly to Parentlyze
Visit
Accessible from Sinyongsan and Yongsan stations for meetings and collaboration.
Contact
Ways to connect
Recruiting, partnership, and media channels are separated.
View open roles
See how Potentivo Lab works, what we look for, and the role we are currently hiring for.
Learn More
Partnership inquiry
For joint research, institutional partnerships, or field collaboration proposals, contact us through this channel.
Learn More
Media and interview inquiry
Press requests, interview invitations, and company introduction material requests are handled here.
Learn More