Technology thatUnderstands People,Connections that Change the World
We connect people through technology, and make the world warmer.
We believe that when technology serves humanity, the future becomes happier.
Problems We Solve
Technology for Deeper Family Understanding
Potentivo Lab researches solutions that enable deeper understanding and smoother communication between beloved family members through AI-based conversation analysis.
Expert-Designed AI Analysis
Precisely analyze conversations using scientific methods designed by experts in child development, psychology, and education.
Personalized Communication Solutions
We provide growth roadmaps and implementation guides optimized for your family situation.
Science-Based Data Approach
Through objective data analysis, we precisely track changes in family conversations and relationships, helping to form healthier relationships.
Parentlyze App Preview
Mission Screen
Personalized parenting missions
Conversation Analysis Screen
Real-time conversation analysis results
Report Screen
Weekly/Monthly growth reports
Potentivo Lab's Core Values
All our decisions and actions are centered around these four core values.
Based on these values, we create meaningful changes for families.
Scientific and Professional Approach
Based on data and science, we precisely analyze conversations and relationships between people.
Warm Technology
We connect people through technology and create connections that touch hearts.
Personalized Solutions
We provide wise methods that are perfect for your family, not the same answer for everyone.
Sustainable Growth
We design growth and change that will last for a long time, not just for a moment.
Team Introduction
Meet the Potentivo Lab team that practices warm technology.
Co-Founder
Heeyoung Kim
CEO & Co-Founder
Implements evidence-based parenting solutions as a business based on child and family studies expertise, and oversees overall brand strategy and business operations
Raehyeon Jeong
CTO & Co-Founder
Development expert who leads full-stack development and AI architecture design, and implements the overall technical strategy of the service
Research Team
Jeongbin Lee
Researcher
Empirical data construction and research support based on developmental research and user experience analysis
Marketing Team
Hyelin Cho
Marketer
Planning brand messages and growth strategies by combining child and family market analysis with branding strategies
Intern
Yeomin Kwon
Intern
Undergraduate student in Bioconvergence, Yonsei University, Research assistant at Developmental Psychology Lab
Minju Kwak
Intern
Undergraduate student in Culture, Design, and Management, Yonsei University
Potentivo Lab's Achievements
Press Coverage
Proposing a New Approach to Parenting Coaching: 'Potentivo Lab' [Dongguk Univ. Campus Town 2025]
Dcubator Successfully Completes 'DeXplore Global Youth Startup Idea Competition'
Awards & Recognition
2025 Pre-Startup Package 2nd Round Selected (Hosted by Yonsei University)
Seoul Women Startup Idea Competition
Pre-Startup Package 1st Round Selected (Hosted by Yonsei University)
Dcubator 1st Global Startup Idea Competition Dexplore
Yonsei University Graduate Startup Club Performance Sharing
Suwon City Cooperative Social Impact Startup Idea Competition
Seoul AI Young Club Support Program
Yonsei University AI Startup Club Creat+AI x Mashup Ventures Demo Day
Yonsei University Student Startup Competition Grow Up
Partnership
Introducing partners working together for a better future.
Key Partners
Yonsei University Startup Support Center
Building startup ecosystems and providing startup incubation support
Yonsei University Social-Emotional Development Lab
Research collaboration and advisory in child social-emotional development
Yonsei University Professor Yu Young-jae AI Lab
AI technology research and development and technical advisory collaboration
Partnership Values
Trustworthy Partnership
We build trust-based cooperative relationships that grow together from a long-term perspective.
Innovative Solutions
We provide better services by combining the expertise of each partner.
Sustainable Growth
We create an ecosystem where all partners can grow together.
Growing Together Through Partnership
Potentivo Lab provides better services through collaboration with various partners and creates an ecosystem that grows together.
Join Our Team
We are looking for people who want to change the future with technology, so that as many children as possible can grow up in a better nurturing environment.