Join Potentivo Lab

We build technology that helps parents and children understand each other better.

Come help us make everyday family conversations warmer.

What is Potentivo Lab?

We study how people relate to each other, and connect them through technology.
We help parents and children understand each other better.

Potentivo Lab is the team building Parentlyze, an AI parenting coaching service, at the intersection of child and family studies, psychology, and AI.

We analyze everyday parent-child conversations to read emotions and relationship patterns, then deliver reports and conversation missions reviewed by child development psychology experts.

The goal is not technology that replaces the relationship, but technology that helps parents understand their children better.

We build everyday tools that help every parent build a healthy relationship with their child and grow together as a family.

We keep family connection at the center of everything we build.

Learn more about Potentivo Lab

What is Parentlyze?

Parentlyze is an AI-based parent-child conversation analysis and coaching service.

When a parent of a young child records everyday conversations, our AI analyzes the emotions, response patterns, and parenting style within them and delivers:

Parenting coaching reports reviewed by child development psychology experts
Missions tailored to each family

Both are designed to be put into practice in everyday life.

The service runs today as an app and web product, and every part of it — analysis models, reports, and missions — is designed in-house by our researchers and engineers.

Learn more about Parentlyze

What do we do at Potentivo Lab?

Parentlyze runs on our users' voice data.

The team takes part in every stage of the service — training AI models, designing the UX, running operations, and creating coaching content.

Meet the people building Parentlyze

Who would be a good fit?

We'd love to work with you if you are

Curious about parent-child relationships, child development, and psychology
Drawn to people's emotions and stories, not just the technology
Self-directed — you spot problems and find improvements on your own
Energized by feedback and collaboration, and invested in the team's growth

Even better if you have

A background in the humanities or social sciences — UX/UI, psychology, child education, or family studies
Experience in a startup or early-stage product environment
Experience with research data analysis, interviews, or research-based content
A track record of leading product improvements from user feedback

What experience will you gain?

Experience a product being built and growing from the very start.
Shape our AI models and UX together, using real user data.
Turn emotional insights from parent-child conversations into something people can see and use.
Work alongside engineers, child and family studies researchers, and other disciplines.
Help set the direction and culture of an early-stage startup.

Work conditions

Type: Full-time, contract, or part-time — arrangement negotiable
Location: Yongsan office, Seoul (Yongsan Central Park Public Facilities Building, Yongsan Youth Startup Support Center)
Setup: On-site

Compensation

Negotiated based on role and contribution

Onboarding

We onboard you on how Potentivo Lab works and what we value
You'll get to know the product, our AI models, our brand philosophy, and real user stories.

How to apply

Send your resume or a portfolio link — any format works

We review every application and reply individually.

Depending on the role, there may be an additional interview or a short exercise.

How to join

Application review → First interview (the team) → Second interview (CEO and leadership) → Offer

First interview: a practical conversation about your role, experience, and how you collaborate
Second interview: a conversation with the CEO and leadership about culture, values, and vision
Offer: we finalize terms and your start date
Onboarding week: get hands-on with our product philosophy, ways of working, and culture

Notice

If any details in your application turn out to be false, an offer may be withdrawn.
Some roles include a take-home exercise.
Interviews run about 40 minutes to an hour.
Questions: hello@potentivolab.com

Open positions

UX/UI Designer (Product Designer)

Early-stage team member

We're looking for a UX/UI designer to shape the product experience of Parentlyze with us.

What you will do

Improve the Parentlyze app's UI/UX and design new screens
Design UX flows around the user journey
Build the design system and prototypes with the engineering team
Craft interaction design that carries the brand's tone and emotional experience

The app and web service are live, and we are refining the product experience. We are looking for someone to shape the detailed UI and user-journey-centered UX with us.

We are looking for

A solid feel for how startups work
A design background or relevant professional experience
Fluency in Figma, with experience building design systems and prototypes
Clear, open collaboration — you make a case with reason and stay open to others
Comfortable communicating in writing
An appetite to explore beyond UI/UX — branding, graphics, and marketing too

Type: Full-time, contract, or part-time — arrangement negotiable
Location: Yongsan office, Seoul (Yongsan Central Park Public Facilities Building, Yongsan Youth Startup Support Center)
Setup: On-site

Apply now

We'd love to work with people who want to change how families talk with each other.

Send email hello@potentivolab.com